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Press Release

Intel Does a Digital Dance

The project kicked off to critical acclaim with a popular private view

Intel Corporation today announces the return of its "Remastered: A Visibly Smart Production from Intel" exhibition at the London Design Festival. The popular event takes place from 22nd September - 25th September in Shoreditch, London. Specially designed for Intel's appearance at London Design Festival, one final classic artwork from the past will be reinterpreted for a contemporary audience as it explores technology's impact on art.

Appearing at the Tent London showcase during London Design Festival, Remastered offers one more opportunity for the public to go back in time as Intel re-tells the stories of some of the most iconic art masterpieces from history using digital technology. The exhibition presents an artist's inspiration in an electrifying creative expose that truly brings to life Intel's Visibly Smart campaign.

The project which kicked off to critical acclaim with a popular private view and three day long exhibition at London's One Marylebone in March, sees Intel once again collaborate with curatorial partner jotta. Joining Intel's homage to art that has defined culture, Central St Martins' conceptual artist Maxence Parache becomes the latest Remastered artist. Reinterpreting Matisse's "Dance", he combines 2nd Generation Intel® CoreTM processor technology with an interactive particle cloud projection for an immersive visual experience. He commented on the piece: "Sourcing inspiration from Matisse's hypnotic painting, Dance II, my aim is to invite the viewer to enter an immersive and dreamlike experience where one can interact with the circle of dancers. I have taken influence from Fauvism and have explored this through physical computing, capturing the wild and intense primeval atmosphere of Dance II".

Matisse's piece completes a dynamic exhibition that considers work from masters including Picasso, Van Gogh, Dali and da Vinci. "Working with some of the best in emerging artistic talent in the UK has been a truly inspirational journey for Intel," said Gail Hanlon, marketing director, Intel UK and Ireland. "The Remastered project has allowed Intel to unlock the creative potential of technology and show that a mouse can be as effective as a paintbrush in design. We hope our technology can be a muse for the next generation of artists and help shape art in the digital age".

Ben James, Creative Director, jotta said: "Remastered helps demonstrate practically and conceptually how technology is being adopted by artists and designers across all disciplines with a broad range of outcomes. We're hugely excited by Remastered at London Design Festival which provides the opportunity to recontextualise and build on the project in one of the world's most innovative design environments, Tent London".

Ben Evans, Festival Director, London Design Festival added: "This year's Festival will demonstrate the power and versatility of design across London; offering a series of quality projects that fulfill London's design credentials".

At London Design Festival, "Remastered: A Visibly Smart Production from Intel" will appear will the following works:

  • Salvador Dali's "The Persistence of Memory" (1931): Daniel Swan (moving image)

  • Edvard Munch's "The Scream" (c. 1893): Lung (sculpture, sound and animation)

  • J. M. W. Turner's "Rain, Steam and Speed - The Great Western Railway" (1844): Eric Shockmel (3D animation)

  • Henri Matisse's "Dance" (1909-1910): Maxence Parache (particle cloud projection and interactive performance)

  • "Venus de Milo" (130-100BC): Paul Bryan and Jonathan Ryall (moving image)

  • Caspar David Friedrich's Wanderer above the Sea of Fog" (1818): Rafael Pavon (stereoscopic 3D animation)

  • Edgar Degas' "Dancer with a Bouquet of Flowers" ("Star of the Ballet") (1878): Sara Hibbert (moving image and photography)

  • Vincent Van Gogh's "The Starry Night" (1889): Midnight Toastie (interactive installation)

  • Leonardo da Vinci's "The Last Supper" (1499): Bompas & Parr (food design and photography)

"Remastered: A Visibly Smart Production from Intel" will be open to the public from 10am on Thursday 22nd September to 5pm Sunday 25th September. During the opening, special workshops will be taking place at the following times:

  • Wednesday 21st September
    - Exclusive media preview and workshop to explore creativity in technology with conductive ink. Using basic electronics and readily available materials, the workshop will give a hands-on introduction to interactive art - 7pm-late

  • Thursday 22nd September
    - Children's workshop to promote art and design to the younger audience with simple tools and basic technology. From visual effects to 3D, all techniques and tools used will show the accessibility of design with technology - 2pm-4pm

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at and

About jotta
jotta is an art and design community founded in partnership with Central Saint Martin's College of Art and Design and the broader University of the Arts London.
Our collective exists to provide a platform for the best emerging artists and designers, bringing over 8,000 members together through the production of new work, projects and exhibitions. The jotta team of designers, curators and art directors collaborate with our community to deliver a broad range of creative output, from exhibitions, installations and original artworks through to films, print publications, branding and products. Contact [email protected]

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Intel, the Intel logo, Intel Core and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries.
* Other names and brands may be claimed as the property of others.

Perveen Akhtar
Intel UK PR Manager
+44 (0) 1793 403136
[email protected]

Dan Bulteel
Hill & Knowlton
0207 413 3193
[email protected]

Intel Corporation
2200 Mission College Blvd.
Santa Clara, CA 95054-1549

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