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Liqueurs Sector Set for Slow Recovery According to Latest Drinks Industry Research Report

LONDON, June 10, 2015 /PRNewswire/ --

A new just-drinks/IWSR research report has forecast "slow, steady growth" for the liqueurs sector during the next few years, with the sector predicted to add almost 2.5m cases between 2013 and 2019, reflecting a compound annual growth rate (CAGR) of 0.55%.

While the forecast appears far from sensational, it represents a recovery for the sector which not only saw a decrease of 0.9% in 2013 from 2012 to 83.65m 9-litre cases but also registered only a 0.2% CAGR for the entire five-year period between 2009 and 2013. On a market-by-market basis, however, the news remains mixed. 

The world's largest liqueurs market, the US, is expected to see growth stall in 2016 and then decline during the forecast period, ending in 2019 with volumes of around 20.96m cases, below the 21.21m cases registered in 2013. The report identifies the impact of flavoured whiskies and other rival categories as the key reasons for the expected decline.

The report also forecasts slow declines or a static performance from other mature markets, such as Germany, Japan, France, Italy, Canada, the Netherlands and the UK. However, the outlook is rosier elsewhere, notably in Spain, Russia, Poland, Chile, Travel Retail, South Africa and Mexico.

The report also points to "promising trends in a number of small but potentially interesting markets", the most notable of which is Turkey where volumes are forecast to more than double over the five-year period, reaching almost 800,000 cases by 2019.

While nine of the world's top 20 markets for liqueurs recorded growth between 2009 and 2013, only two of the top five markets - the US and Russia - managed an improvement.

"Macroeconomic conditions have played a key role in this relative reversal of fortunes since 2009," the report states. "Sales are still largely concentrated in the category's traditional markets of Western Europe and North America, the two regions hardest-hit by the economic downturn."

The shift in spirits consumption from on- to off-premise has also affected liqueurs more than other categories, given its bias towards the on-premise channel in most markets, the report adds.

For full details see the NEW Liqueurs report from just-drinks and The IWSR.


Established in 1999, just-drinks is the online resource for the global beverage industry, publishing around 20 news articles, analysis features and insights every working day. Under the direction of managing editor Olly Wehring, its experienced team of journalists, consultants and analysts provide a unique and comprehensive blend of reports and interpretation of the beverage industry, including key events, trends, interviews and research that are delivered to over 92,000 business executives per month.

Through its drinks industry analysis, research, news and CONSULT bespoke market research service, just-drinks offers insight into wine, beer, spirits, soft drinks, and bottled water industry developments, statistics and key supply-chain trends.

For details of how just-drinks is helping decision makers make decisions, visit

About The IWSR 

The IWSR is the leading source of data and analysis on the alcoholic beverage market. The IWSR's database, essential to the industry, quantifies the global market of wine, spirits, beer and RTDs by volume and value, and provides insight into short- and long-term trends. IWSR statistics are used by all of the largest multinational wine and spirits companies, as well as many more local companies.

For further information and images please contact James Lawley, Public Relations at Aroq Limited on +44(0)1527-573-606, email [email protected]

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