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Milestone in the Paulaner Brauhaus, Beijing: the 5000th Batch to Be Brewed

BEIJING, CHINA -- (Marketwired) -- 06/17/15 --


Summary:

+ 5000th batch in the Paulaner Bräuhaus in Beijing
+ 217 batches brewed per year to date since 1992
+ Celebratory week from June 13 to July 12
+ Big celebration of the 5000th batch on June 13

What a special milestone: On June 20 the Paulaner Bräuhaus in Beijing will serve its 5000th batch. When it opened in 1992, the Bavarian attitude to life and the best Paulaner beer -- brewed on site by a Paulaner master brewer -- arrived in the Chinese capital city. The brewing copper is now to be heated up for the 5000th time, and a very special beer for a very special place will also be brewed for the 5000th time. This milestone will be fittingly celebrated for a full month.

"I actually tend not to take events like birthdays and anniversaries too seriously. In the case of our 5000th batch, however, I am a bit awestruck," says Paulaner master brewer Wolfgang Sesser, who has been brewing at the Paulaner Bräuhaus in Beijing since 2011. The figures alone speak for themselves: 217 batches have been brewed each year since 1992, which equates to 1200 half-liters of beer per day. The recipe has been the same since the brewery was established 23 years ago and is very popular with guests. "I especially want to thank my predecessors for this. They made the Paulaner Bräuhaus what it is today thanks to their mastery of the art of brewing," says Sesser.

Home-made and authentic

Home-made and authentic summarizes the 30 Paulaner breweries that are now spread across almost every continent. Whether in Shanghai, St Petersburg, New York or Beijing, the best Paulaner beer and the Bavarian attitude to life are carried around the world. "In 1992 we opened our first brewery outside of Germany, in Beijing. The fact that it is still so well received and that we are now serving our 5000th batch is testament to our concept of brewing locally using our master brewers and conveying our craftsmanship. Congratulations to our colleagues in Beijing on this outstanding milestone," says Jürgen Schenk, Managing Director of Paulaner Bräuhaus Consult.

June 13: opening event for the month of celebrations

The Paulaner Bräuhaus in Beijing is celebrating its 5000th batch for one month from June 13 to July 12. In addition to a small exhibition on the history of the Bräuhaus, there will be special beer menus and beer dinners. The opening event of the month was the celebration of the 5000th batch on June 13. After a brewery tour, the milestone batch was served with a formal ceremony.

About Paulaner GmbH & Co. KG
Paulaner Brauerei GmbH und Co. KG is one of the great traditional Munich breweries and part of the Paulaner Brauerei Group. Since 1634 Paulaner has represented the best in the art of brewing and the Bavarian attitude to life and is known by the slogan "Good - Better - Paulaner." The Paulaner Brauerei Group includes the brands Paulaner, Hacker-Pschorr, Auer Bräu, Hopf and Thurn & Taxis. The managing directors are Roland Tobias (Chairman), Dr. Stefan Lustig, Heinrich Müller, Dr. Stefan Schmale and Andreas Steinfatt. More information is available here: www.paulaner.de

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Press contact:

Paulaner GmbH & Co. KG
Birgit Zacher
Press spokesperson
Hochstrasse 75
D-81541 Munich
Tel.: 089 / 5106-274
[email protected]

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